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Hall Of Fantasy League Privacy Notice

  • Last Updated: July 28, 2021

    Mountaineer GM, LLC (“Mountaineer”) respects your concerns about privacy. This Privacy Notice describes the types of personal information we obtain about you when you interact with our Hall of Fantasy League website or mobile app (“HOFL Sites”), how we use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

  • Third-Party Services and Features

    For your convenience and information, the HOFL Sites may provide links to other online services, or otherwise enable you to connect with third-party websites and apps, features, plug-ins, tools, widgets and social networking services (“Third-Party Sites”). For example, if you choose to Stake an HOFL Franchise, you will be re-directed to a Third-Party Site, StakeKings is responsible for processing your Stake request, including collecting your relevant payment information and managing payouts. In addition, if you would like to purchase merchandise for an HOFL Franchise from the League Store, you will be re-directed to, a Third-Party Site operated by GearMVP that sells HOFL Franchise products. These Third-Party Sites operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties. Your interactions with those Third-Party Sites, and your rights and obligations when accessing and using Third-Party Sites, are not governed by this Privacy Notice or our Terms of Service, and will instead be governed by the terms and policies of those Third-Party Sites. We encourage you to carefully read those terms and policies, as they may differ from ours. To the extent any third-party services or features that the HOFL Sites provide links to are not owned or controlled by Mountaineer GM, LLC, we are not responsible for these third parties’ information practices.

  • Information We Obtain

    The types of personal information we may obtain when you visit the HOFL Sites may include: • Contact information, such as name, telephone number and postal and email address; • Account information if you create an HOFL account, such as username and password, profile photo, age, gender, and general location information; • Information we obtain when you create, or login or connect to, an HOFL account using third-party social media services, or otherwise interact with the HOFL Sites using social media, such as social media handles, content and other data; • Information you provide in connection with any sweepstakes, contests, events, or other promotions we may offer; and • Other information you choose to provide, such as through communications, chat and messaging functions (e.g., Team Chat), surveys, and other interactions with the HOFL Sites. In addition, when you visit the HOFL Sites, we may obtain certain information by automated means, such as cookies, web beacons, web server logs and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server. The information we may obtain in this manner may include your device IP address, identifiers associated with your device, web browser characteristics, browsing history, device characteristics, language preferences, referring URLs, clickstream data, and dates and times of website visits. We may use these automated technologies on the HOFL Sites to collect information about your equipment, browsing actions, and usage patterns. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with the HOFL Sites; (3) tailor the HOFL Sites around your preferences; (4) measure the usability of the HOFL Sites and the effectiveness of our communications; (5) offer social media features, such as to allow you to share content on third-party social networks; and (6) otherwise manage and enhance the HOFL Sites and our products and services, and help ensure they are working properly. The HOFL Sites are not designed to respond to “do not track” (“DNT”) signals or similar mechanisms from browsers. Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of the HOFL Sites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

  • How We Use the Information We Obtain

    We may use the personal information we obtain to: • Provide the HOFL Sites and our other products and services; • Create and manage your account; • Verify your identity; • Communicate with you (including providing you with offers and other communications about our products and services), respond to inquiries, contact you about an event or program, and provide customer support; • Personalize your experience on the HOFL Sites; • Advertise and market our products and services, including providing personalized advertising; • Manage and administer participation in surveys, sweepstakes, promotions or other programs; • Perform analytics (which may include website analytics, market research, trend analysis, financial analysis and anonymization of personal information); • Operate, evaluate and improve our business (including developing new products and services; enhancing, improving and analyzing our products and services; managing our communications and customer service function; and performing accounting, auditing and other internal functions); • Maintain and enhance the safety and security of the HOFL Sites, products and services, and prevent misuse; • Exercise our rights and remedies and defend against legal claims; • Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities, and defend our rights and property or the rights or safety of third parties; and • Conduct investigations and comply with and enforce applicable legal requirements, relevant industry standards and our policies and terms (including this Privacy Notice and our Terms of Service). We also may use the information in other ways for which we provide specific notice at the time of collection. Third-Party Analytics Services We may use third-party analytics services on the HOFL Sites, such as Google Analytics. The information we obtain through the HOFL Sites may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit Interest-Based Advertising On the HOFL Sites, we may obtain information about your online activities to provide you with advertising about products and services that may be tailored to your interests. This section of our Privacy Notice provides details and explains how to exercise certain choices. You may see our ads on other websites or apps because we use third-party ad services. Through these ad services, we can target our messaging to users considering demographic data, users’ inferred interests and browsing context. These services track your online activities over time and across multiple websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies (e.g., social network widgets, buttons and plug-ins). The ad services use this information to show you ads that may be tailored to your individual interests. The information ad services may collect includes data about your visits to websites or apps that serve HOFL or Mountaineer advertisements, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on the HOFL Sites and on third-party websites and apps that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of interest-based advertising, please visit and You may opt out of interest-based advertising on mobile devices by activating the “Limit Ad Tracking” or equivalent feature offered by your mobile platform.

  • Information We Share

    We may share the information we obtain about you with our affiliates and business partners. We also may share the information we obtain about you with third-party vendors and other entities to perform services on our behalf, such as website hosting, data analytics, advertising, customer service, and other services. We also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity or (6) otherwise with your consent or as directed by your representative. We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

  • Your Choices

    We offer you certain choices in connection with the personal information we obtain about you. To submit a request, please contact us as indicated in the How To Contact Us section of this Privacy Notice. You also can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails. We may occasionally send you push notifications to your mobile device. You can turn off certain push notifications in the account settings of your HOFL mobile app. You can also turn off push notifications specific to our HOFL mobile app in the settings on your iOS device.

  • How We Protect Personal Information

    We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

  • Children’s Privacy

    The HOFL Sites are designed for individuals over the age of 18 and are not directed to children. In connection with the HOFL Sites, we do not knowingly collect personal information from children.

  • Updates to Our Privacy Notice

    We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the Privacy Notice when it was most recently updated.

  • How to Contact Us

    You can submit a request or ask us questions about this Privacy Notice by using the Contact Us feature on our website. You can also email us at